3 Practical Tips for Creating & Developing a Brandadmin
A brand is a name, symbol, design, reputation, emotions, tone, employees and much more.
We will not return to traditional terminology, just share a couple of universal insights that can and should be quickly implemented. They are suitable for those who create a brand from scratch, and those who want to revive it and make it finally work.
Tip # 1: Use crowd marketing to promote your brand.
You can start brand promotion with crowdfunding. This is a working and proven tool that is talked about a lot, but rarely used.
How is it useful? You increase the number of mentions of the brand (site), attract attention to it, build a reputation and, in addition, get traffic links to the site. Google, for example, a little, but also takes into account text references to the domain, which affects its position in the search results.
What to do. Make a list of communities on social networks, articles with the possibility of commenting, telegram chats, forums and other platforms where your audience gathers. Prescribe a strategy, tasks. Think about what image you want to form and what values to convey. Comment on feature articles, create topics for discussion on forums, write stories about the brand in the outline of chat conversations. In such a simple way, increase the number of touch points and reduce the time for making a purchase decision.
We advise you to create profiles in all social networks, even in the strangest ones at first glance. We already have a list , you can use it.
How to do. One of the options. Take the semantic core (all queries in your area). You collect the TOP-20 issuance for all requests. Then – a list of addresses where you can leave a comment (not necessarily with a link to the site).
More about crowds .
Tip # 2: Respond to external brand reviews
Monitor third-party brand reviews.
Few companies follow references and reviews on third-party resources. But in vain. They rank well in search when entering brand queries. It is good to respond to reviews, especially negative ones (this is a reputation). It’s bad to do nothing. Reviews affect conversion.
The easiest and fastest way to monitor mentions is to enter a branded query in the Google search bar, select the option “For week” or “For 24 hours” in “Tools”. Now you can watch the results.
A way to monitor mentions
Tip # 3: Motivate Users to Enter Brand Requests
Google loves when a company has branded queries.
And they can be “cheated” for free. It is indispensable when creating a brand from scratch, when the product and the company did not even hear.
One of the ways we used ourselves. Create a vacancy text with an image on which you put the brand name. Place vacancies daily in thematic public places on social networks without a link to the site. At the same time, it would be nice to have a section with vacancies on the site and reviews about the company in the TOP issue.