5 Questions that Every Content Manager should Answer?admin
We increase the effectiveness of content marketing. What should every content manager know? How to correctly develop a content strategy?
Each content manager knows how hard it is to promote content, find new topics, and gain audience attention. For Google, content is the king of the Internet, and, therefore, there are virtually no other legal options for promoting sites. How to create content that will appeal to most readers? For this, each content manager must answer 5 questions.
Who! What? Where? When? Why?
As you may have guessed, the above 5 questions are those 5 mandatory questions for each content manager. Let’s consider each of them in more detail.
1. Who? Obviously, before you create content, you must find out who you will create it for. The availability of information about the target audience is the key to success, and it is not just about indicators such as age, gender, nationality, etc., but, above all, about the interests of this audience. Knowing what exactly the target audience is interested in, you can create not only interesting, but also informative, useful content.
2. What? The success of the content is determined not only by what you can say, but also by what the audience is able to hear. Notice the audience should be able to hear, not want to hear. As a rule, content is not written at the request of readers, but is created individually by the writer in order to give new information, to educate, entertain, entertain, etc. People use the Internet not in order to find something specific (they, as a rule, do not know what they want), but in order to learn something new. We also note that an experienced content manager monitors topics that are of interest to the public, and tries to write articles in such a way as to deepen readers’ knowledge of it.
3. Where? Competent content managers know that it’s much easier to attract users to your site by starting to publish content on sites that they already use than to focus only on attracting through your site. People are not inclined to change, therefore, if you want to promote your site, you need to publish on already known sources, without forgetting, of course, about links to your site. Become a prominent figure on the “megabyte”, and readers will go to yours. You just have to sign them on the e-mail newsletter and add to RSS.
4. When? Even if your content is perfect, and you are firmly entrenched in megasites, that’s not all. You need to understand when to publish content. Analyzing when your audience starts interacting with content is pretty easy with programs such as LikeAlyzer and Buffer. With their help, you can find out exactly when users “like” the content, and also find out the best time for posting articles. Do not forget that many users save content for further reading – actively use RSS.
5. Why? No matter how primitive this question may seem to you, ask it to yourself. Answer: “In order to develop a business” and others like it are not accepted. Not knowing exactly why you are writing content for, you will not be able to evaluate the effectiveness of the work done. Without clear goals, you will not achieve anything, even if everything is okay with the previous 4 questions. Set goals from the start; evaluate each goal separately, and not the result as a whole, and you can reach a new level in understanding how to develop further.
Content marketing is not as easy as it might seem. Each content manager, answering the 5 above questions, must own a huge amount of data, be able to analyze it, build strategies, etc. However, it all starts with 5 questions.