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Marketing

Marketing of Goods and Services

From the market of goods to the market of services - development of a marketing strategyMarketing of goods and services as a process of identifying and satisfying customer needs is one of the most dynamically developing areas. Until recently, traditional marketing was based on 4 main criteria, but already in the 60s of the...

Competitor Analysis

Basic Competition Strategies?

What is competition? Competition - the struggle of market participants for the buyer, for the opportunity to sell their product or service on the most favorable conditions, receiving maximum profit. There are few cases when an enterprise exists on the market alone, so competition is an integral part of any business. This means that entrepreneurs...

small business marketing idea

Corporate Culture from a Marketing Perspective

The term "corporate culture" appeared thanks to the German field marshal HK B. von Moltke in the 19th century. Initially, the concept was used to describe the features of the relationship that were determined between the officers. Now, managers of modern companies are confident that corporate culture is a strategic tool , because it...

SEO

3 Universal Principles of SEO

Principles of SEO The principles of creating an adaptive SEO strategy with any market changes:The principles of creating an adaptive SEO strategyImagine how great it would be if we could use a universal model or promotion template for each of the sites . Each business owner could easily use a certain algorithm and easily bring...

social-media-marketing

9 Steps to Build a Funnel on Instagram

Social networks are one of the tools in a branding strategy . Therefore, now we will focus on building funnels on Instagram for subsequent customer acquisition.In order to attract new users and reduce the cost of attracting them, you can build a funnel on Instagram. It represents several points of interaction with the user,...

SEO

Robots.txt Guide for SEO Beginners & Professionals

Absolutely all seoshniki are faced with the development and configuration of robots.txt. A well-written document allows you to index pages faster and occupy high positions in the search results for relevant queries. We wrote a simple instruction for beginners SEO-professionals: what is an index file and how to properly configure it. What is the use...

pagination

Guide: How to Optimize Pagination Pages?

The development and output of content requires a competent approach to separation and placement. Page navigation (pagination) is an important component of the usability of the site and application. From the point of view of SEO, incorrect work with pagination leads to serious problems with indexing and negatively affects the position of the site...