What you Need to Know about Corporate Identity before Ordering it?

Brand Development

What you Need to Know about Corporate Identity before Ordering it?

Corporate Identity

A logo is an important and necessary thing, almost every business has it: even impromptu Instagram stores with a couple of thousands of subscribers try to identify themselves with some kind of conditional graphic sign. Then there is a need to bring posts to uniformity, pack them into something, draw up documents … If you are still not very familiar with the concept of corporate identity, let’s see what elements can be included in it and why they are needed.

Brand Block for Corporate Identity

This is exactly what science calls the fact that in everyday life everyone calls a logo. The “logo” has the Greek root “logos” (in translation – “word”), which is why the spelling of the name of the company is formally called that.

Most often, the logo (in the common sense) includes not only the name, but also the brand name. This is any picture, figure or color spot that is associated with the brand.

Sometimes another component is included in the corporate block – the slogan.

The slogan accompanies the logo and / or graphic sign, but can also be removed from the corporate block without any special losses.
The slogan accompanies the logo and / or graphic sign, but can also be removed from the corporate block without any special losses.
So, a brand block (in everyday life – a logo) can be called a picture + name, name + slogan or picture + name + slogan. This is the main and integral element of corporate identity.

Fonts for Corporate Identity

Almost any business also has a corporate font: after all, the name in the logo is written in some specific typeface. If the slogan is also meant, they often take the second font for it, combined with the first. The further the business develops, the more tight work with typography begins to be required.

Two fonts are needed by a brand that has at least social media accounts or a website – in order to separate headings from the main text.

The difference in fonts is possible when using a single headset due to the alternation of bold, thin, italic styles. Another option is a combination of several headsets: the need for them is almost inevitable if the company lives a full life. Social networks often require one font, another for a site, and another for packaging.

Corporate Colors

They are in most cases, but not always. Look at the Melbourne corporate identity:

There is a stable form of the sign, and colors can vary significantly. This technique is used when you need a multi-functional corporate identity – for example, for all the design of all city services it is difficult to limit yourself to a couple of colors
There is a stable form of the sign, and colors can vary significantly. This technique is used when you need a multi-functional corporate identity – for example, for all the design of all city services it is difficult to limit yourself to a couple of colors
In the vast majority of cases, there is still a brand color, and sometimes even two, three or four. The only corporate color is usually made medium in tone, so that it can be used on black and white background. If there are several colors, as a rule, they differ in tone from each other so that you can invert the logo:

Color is a powerful psychological weapon; remembering a bright spot for a consumer is easier than a word or picture. But the more colors in the corporate style, the more complex the principles of their combination become – so most often the basic set is limited to two or three colors.

Patterns and Textures for Corporate Identity

Companies do not always have them. But sometimes additional graphics are required for room decoration, packaging, advertising banners and other media. Most often, seamless patterns and textures are made – they are convenient to use in any format and in any size.

Media Design for Corporate Identity

Corporate identity carriers include merchandise, site and application interfaces, social media posts, product packaging, business cards, flyers, institution walls or its employees in uniform.

Additional graphic elements, a modular grid, layouts for printing on paper or layout on the site – this is included in the design of media. Sometimes for branding products they simply place a logo everywhere and limit themselves to this. But many carriers require a separate design: taking into account their shape, size, purpose.

Corporate identity is how the company presents itself to the outside world. It can be limited to a logo with a corporate font and color, and may include patterns, textures and a variety of product design. Visual images help to quickly identify and remember the brand, they create a certain mood – not only for customers, but also for employees and partners of the company itself.

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