Direct advertising literally flooded the Internet. There is no longer a place where once a consumer could hide from annoying advertising. Not surprisingly, it became much more difficult to arouse the desire to “acquire something” without causing irritation. People no longer want the product to be “steamed”, even if they need it. They want to...
In the process, employees often have to explain to customers the features of the functioning of a particular Internet marketing tool. Contextual advertising is very popular among companies of various fields of activity: whether it is services or production. We have put together the most common contextual advertising questions that customers ask us and...
Display advertising Display advertising is an advertisement which, through graphic, textual and sound information, tries to influence the feelings and emotions of people and draw their attention to the advertised object. Previously, media advertising was associated with various television and radio media, but now one of the most common platforms for such advertising is the...
Proper brand development is the key to success in online promotion. First of all, we need a competent digital strategy , which includes the company's resources, capabilities, as well as the industry specifics of the business. These criteria are dynamic, so the company's strategy should be updated regularly. A detailed article on the main...
We increase the effectiveness of content marketing. What should every content manager know? How to correctly develop a content strategy? Each content manager knows how hard it is to promote content, find new topics, and gain audience attention. For Google, content is the king of the Internet, and, therefore, there are virtually no other legal...
A brand is a name, symbol, design, reputation, emotions, tone, employees and much more. We will not return to traditional terminology, just share a couple of universal insights that can and should be quickly implemented. They are suitable for those who create a brand from scratch, and those who want to revive it and make...
Is promotion on social networks really important ? Yandex and Google search engines are promising and significant channels for promoting your business online, but there are also social networks. In social networks today in the full sense of the word “lives” a huge number of your potential customers: from future visitors to a fitness club...
Corporate Identity A logo is an important and necessary thing, almost every business has it: even impromptu Instagram stores with a couple of thousands of subscribers try to identify themselves with some kind of conditional graphic sign. Then there is a need to bring posts to uniformity, pack them into something, draw up documents ......
In business, digital strategies are actively used. And it has already been repeatedly proved that this is not a waste of money, as many might immediately think. If your strategy is in your head, then you are working blindly. Strategy - the way from point A to point B, the question is in the...
Good CTR in Google AdWords CTR is one of the main metrics of any PPC campaign. In this article, we’ll show how the CTR of paid Google AdWords search ads is affected by the level of competition in your niche, the specificity of your ad text, the popularity of your brand, and a host of...
