Marketing

Google-Adwords

Improving AdWords Campaign Analysis

Successful optimization of campaigns in Google AdWords requires special approaches. Data regarding campaign performance includes many metrics - indicators of user engagement and interest, indicators of page traffic, indicators of the number of clicks on an advertisement ... When analyzing campaigns in Google AdWords, you are likely to pay attention to any specific indicator -...

How-to-Develop-the-First-Content-Strategy

How to Develop the First Content Strategy?

Develop Content Strategy The article will discuss the importance of content strategy for the overall success of a brand. As a rule, brand owners may not focus on such an element as website content, as well as its relationship with customers. That is why in this article we suggest you answer a series of questions...

Newsletter

7 Common Problems Working with Email Newsletters

Email newsletters are one of the best tools in your arsenal. Of course, if you want them to make you profit, you must follow a number of rules. In this article, you will learn about seven gross errors that marketers make when working with email newsletters. 1. Selfishness Remember: the goal of emails is to help...

content-marketing

Native Advertising in Content Marketing

Most likely, you have encountered such a phenomenon when, when reading an article, you click on a link in it and see a certain advertisement there. Or they heard from the mouth of a popular video blogger about a company or product and there was a desire to learn more about it. This phenomenon...

8-Decisive-Factors-Affecting-Keyword-Prioritization-in-SEO

8 Decisive Factors Affecting Keyword Prioritization in SEO

Factors Affecting Keyword Prioritization As you know, keywords play a major role in search engine optimization. Different types of keywords perform different functions and serve different purposes, which is why at the beginning of any search campaign, you should prioritize keywords in order to know exactly which category should be given more attention and resources. An...

Guest-Blogging

Guest Blogging and Guest Blogging for SEO: What’s the Difference?

Recently, there have been a lot of rumors among content marketers and bloggers about Google penalizing blog posts. Representatives of the company tried to dispel doubts and worries on this topic, clearly articulating their attitude to publications. According to Matt Cutts, only those blog posts are equal to spam, the purpose of which is exclusively...

How-much-money-do-you-Need-to-spend-on-SEO-Services

How much money do you Need to spend on SEO Services?

Four main payment models for SEO services. Cost of SEO services by model. Business owners must decide how much to spend on search engine optimization. Strong online marketing is essential to survive in an Internet-driven world. Payment Models for SEO Services SEO agencies usually offer four main forms of SEO services and their payment models: 1) Monthly...

Business-Relationships-with-an-SEO-Company

Business Relationships with an SEO Company

How to order SEO service? Features of doing business in SEO. We draw up a competent contract for SEO services. This article will tell you how to competently build business relations with an SEO company: what you need to know, how to ask questions, what to count on, etc. Not all firms can pay for...

content-marketing

Content Types and Basic Requirements

In modern realities, content marketing is becoming a necessity for any business. High-quality content lays the foundation for internal resource optimization and contributes to getting to the top positions of results. Providing attractive and valuable content for CA allows you to stand out from your competitors, attract and retain potential customers. In the article,...