Marketing

email-marketing

Key Metrics of Email Marketing

It’s not possible to measure the success of an email marketing campaign using a single metric. It is necessary to define a set of metrics that correspond to the general strategy of an e-mail campaign, its goals and scenarios of communication with segments. The goals of the campaign can be different: lead generation, increasing...

Content Writing

What is Sales?

Sales is one of the key concepts in business that characterizes commercial activities. This is usually the final stage of the business cycle . To the question of what sales are, one can give the following answer: this is the relationship between the seller and the buyer, ending with the exchange of products for...

digital-marketing

What is Digital Marketing?

Only a person who has come into contact with digital marketing more than once can tell how effective and productive it is for a business. Using the simplest tactics and complex digital marketing strategies, you can achieve results that are impossible in traditional marketing. Although many continue to believe that this is one and...

What is a Business Consulting in Marketing?

Marketing business consulting is one of the types of consulting services. It is aimed at the development and implementation of effective business practices. Marketers who are not part of the staff of organizations that consult are engaged in this. The help of specialists is exclusively advisory. Concrete work on the implementation of best practices...

inbound marketing

What is Inbound Marketing?

With the development of technology, new promotion opportunities have appeared. , marketing tools, and ways to increase sales have appeared. Inbound marketing has become one of the most effective and sought-after areas. Inbound Marketing Evolution Since the mid-1990s, both companies and their customers began to gradually develop the Internet space. At that time, tools for creating...

Content Writing

What will be the Market in 21st Century?

Throughout history, markets have always recreated themselves, changing the economic conditions of those who were present at their creation. The most common market concept is a physical place where sellers meet buyers to complete a transaction. However, in terms of economics and business, the market is defined differently. What is a market? The market is the sum...

Marketing

How to Increase Sales Effortlessly?

Imagine that you are flipping through a news feed on VK and you see an advertising post: “Today there is an 11% discount on all watches from the new collection.” You go to the site, select the product you like and pay for it. In addition, you were also offered to purchase a stylish...

Competitor Analysis

Basic Competition Strategies?

What is competition? Competition - the struggle of market participants for the buyer, for the opportunity to sell their product or service on the most favorable conditions, receiving maximum profit. There are few cases when an enterprise exists on the market alone, so competition is an integral part of any business. This means that entrepreneurs...