This article will help you find the answer to an important question for an entrepreneur: "How to create a business plan?" Our step-by-step guide will simplify this process and help you model financial results. If you are faced with the problem of how effective a startup will be or how to develop an existing business,...
It’s not possible to measure the success of an email marketing campaign using a single metric. It is necessary to define a set of metrics that correspond to the general strategy of an e-mail campaign, its goals and scenarios of communication with segments. The goals of the campaign can be different: lead generation, increasing...
Everything changes very quickly. The old is replaced by the new, nothing in the world stands still. This also applies to promoting a business on the network. Previously, SEO was enough to attract customers from the Internet. A bit later, Internet marketing came to the rescue of SEO. Now Internet marketing alone is not...
Sales is one of the key concepts in business that characterizes commercial activities. This is usually the final stage of the business cycle . To the question of what sales are, one can give the following answer: this is the relationship between the seller and the buyer, ending with the exchange of products for...
Only a person who has come into contact with digital marketing more than once can tell how effective and productive it is for a business. Using the simplest tactics and complex digital marketing strategies, you can achieve results that are impossible in traditional marketing. Although many continue to believe that this is one and...
Marketing business consulting is one of the types of consulting services. It is aimed at the development and implementation of effective business practices. Marketers who are not part of the staff of organizations that consult are engaged in this. The help of specialists is exclusively advisory. Concrete work on the implementation of best practices...
With the development of technology, new promotion opportunities have appeared. , marketing tools, and ways to increase sales have appeared. Inbound marketing has become one of the most effective and sought-after areas. Inbound Marketing Evolution Since the mid-1990s, both companies and their customers began to gradually develop the Internet space. At that time, tools for creating...
Throughout history, markets have always recreated themselves, changing the economic conditions of those who were present at their creation. The most common market concept is a physical place where sellers meet buyers to complete a transaction. However, in terms of economics and business, the market is defined differently. What is a market? The market is the sum...
Imagine that you are flipping through a news feed on VK and you see an advertising post: “Today there is an 11% discount on all watches from the new collection.” You go to the site, select the product you like and pay for it. In addition, you were also offered to purchase a stylish...
What is competition? Competition - the struggle of market participants for the buyer, for the opportunity to sell their product or service on the most favorable conditions, receiving maximum profit. There are few cases when an enterprise exists on the market alone, so competition is an integral part of any business. This means that entrepreneurs...
