In this article we will talk about how and why it is necessary to be a strategist in the field of search engine marketing in order to achieve success. This issue was raised at a recent Las Vegas conference on search engine optimization and marketing. A brief overview of one of the sections of...
Title value when creating content. When creating content, it is not only about the contents of the text. This article discusses a topic related to what a potential reader sees in the first place - the content title. How to create an exciting title? Imagine the following situation. When you open the Inbox mail tab,...
To maximize the return on contextual advertising in Google Adwords, you need to consider at least two factors: types of keyword matching and cost-per-click. The keyword matching type not only helps you better find your target audience, but also maximize the display of ads for relevant queries. Bid management allows you to increase the effectiveness...
This article will focus on techniques and methods of promoting a company that owns a limited budget. Business promotion requires a considerable amount of time, effort and money. However, if your funds are not large enough, this does not mean that you should give up. There are many ways that can help you achieve...
Choosing a contractor to promote your brand on the Internet is a complex process and requires a balanced approach. The SEO market in our country is very young, and it is important to choose a reliable and trusted Partner. Of course, you can try to start promoting your site yourself, but it will take a...
This article will help you find the answer to an important question for an entrepreneur: "How to create a business plan?" Our step-by-step guide will simplify this process and help you model financial results. If you are faced with the problem of how effective a startup will be or how to develop an existing business,...
It’s not possible to measure the success of an email marketing campaign using a single metric. It is necessary to define a set of metrics that correspond to the general strategy of an e-mail campaign, its goals and scenarios of communication with segments. The goals of the campaign can be different: lead generation, increasing...
