Guest Blogging and Guest Blogging for SEO: What’s the Difference?


Guest Blogging and Guest Blogging for SEO: What’s the Difference?

Recently, there have been a lot of rumors among content marketers and bloggers about Google penalizing blog posts. Representatives of the company tried to dispel doubts and worries on this topic, clearly articulating their attitude to publications.

According to Matt Cutts, only those blog posts are equal to spam, the purpose of which is exclusively to increase the ranking on the search results page. We will describe in more detail below.

Recent allegations by Google representatives are aimed at reducing the will among content marketers and bloggers: Google is not going to equate all blog posts with spam and punish their publishers with fines. Guest blogging will be considered a violation only if the only reason for publishing is to receive as many links as possible in order to increase the ranking level on the search results page.

According to Matt Cutts, guest blogging began to be spamming in nature, as a result of which Google began to use a system of fines. As a result, many publishers began to worry whether penalties would apply to all posts.

Are all guest posts bad?

To dispel these worries, Google representatives published a post that clearly articulated their position on guest posts. Matt Cutts states the following: “We are not trying to completely eliminate guest blogging. There are still a number of reasons to use it – brand approval on the network, brand promotion, attracting an audience; these reasons have always been relevant. However, given the fact that currently many people use blogging exclusively to achieve search engine optimization goals, we consider it necessary to take action. This is not about collective blogs – many of them, for example, Boing Boing, existed almost from the beginning of the existence of the network itself, and still provide users with useful information. We are talking about low-quality sites,

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Generally speaking, the main goal of Google is to improve the quality of information provided to users and to “reward” sites that really work in order to get links in the right way.

Guest post tracking algorithm: true or myth?

A fairly large number of people are wondering how Google algorithms determine whether a post is a guest post. Does this happen based on an analysis of the writing style, or perhaps based on counting the number of outgoing links, or inappropriate keywords? Or is it all about finding ads filled with spam?

The answer is negative: it is impossible, since it is rather difficult. Cutts emphasizes that, of course, in some cases Google’s algorithms are used, designed specifically to detect low-quality content. The Panda and Penguin algorithms help the company track spam and punish its distributors.

According to company representatives, Google may try to establish the true reasons for posting, but this is a rather difficult task that the company has not yet set for itself.

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