The Only SEO Checklist You Will Need In 2020

local seo Checklist

The Only SEO Checklist You Will Need In 2020

If you are looking for a single, most effective checklist to increase your organic traffic, you have landed at the right place. SEO is a continuous process of improving the quality and quantity of organic traffic on your website. It seems quite simple, right? If you know the right tools and how to use them effectively, it is pretty simple.

You can use this checklist to assess the current performance of your website because there is always room for improvement, especially when it comes to Google rankings. You need to build a strategy to measure your success and improve the performance.

Without any further due, let us dive into the only local SEO checklist you will need in 2020. Although the year is about to end, make the best use of the remaining months by adopting some, if not all, of the following practices.

1. Set Up Google Console For Your Website

The first thing you need to do is to set up Google Console for your website. It is a very powerful tool and you can harness the power of this amazing tool for free. It is a web service designed by Google that allows webmasters to check the performance of their webmaster. The service includes features that allow you to see which keywords are performing better than others, submit a sitemap, or fix the website errors.  

2. Set Up Bing Webmaster Tools

Although Google is the most popular search engine, you should ignore Bing as one-third of all searches are done on it. By all means, it is worth optimizing. The Bing webmaster tools have some incredible tools that can help you track your progress as an SEO professional. It has a built-in keyword research tool that proves to be very helpful in writing useful content.

3. Use Google Analytics          

Google Analytics is another tool that gives you a lot of useful data. It lets you see the website as the user does and one can easily track how most of the people are using the website. The behaviors can be studied to fix the gap holes and create a better strategy for the future. It is easy to identify the pages that are bringing more traffic to your website, the rate of increase in traffic, and a lot more. Having specific numbers in your knowledge you can improve the existing SEO strategy.

4. Install Yoast SEO Plugin For Word Press

If you are a WordPress user, installing the Yoast plugin is a must. It is one of the most trusted plugins on the planet right now. The surge in its popularity is not surprising as it offers some amazing features such as keyword searches. Optimizing your Word press site for any search engine has never been easier.

5. Find Keywords In Google Keyword Planner

It is no secret that the keyword is the foundation of SEO but still a lot of people are confused about their usage. The increasing competition has made it difficult to rank for certain keywords. Google Keyword Planner is a simple yet highly effective tool that helps you uncover the most important keywords. It is technically designed for a paid marketing campaign but works equally well for improving organic rankings. As the data is directly coming from Google, the accuracy is not questionable.

6. Check Google Suggest For Popular Keywords

As the voice search is getting popular day by day, you must include long-tail keywords in your research. One of the easiest ways to find the currently popular keywords is to do a simple search on Google. As you type in a certain keyword, don’t press the search button and wait for the Google suggestions. Note down the words appearing in Google Suggest and use them in your SEO efforts.

7. Find Question Keywords

There are several keyword finding tools but if you want to write answers for your users, you can find the question through Answer The Public or ATP. This free tool gives you a peek into the frequently searched questions linked with the keywords. It is super useful when you write a blog or guest posts for your website.

8. Improve The URL

Don’t ignore the technical aspects of SEO. Keep in mind that Google understands your webpage in terms of code and it is essential to improve the code. The URL is another crucial factor when it comes to Google rankings. The more relevant and precise your website URL is, then it is more likely to get on the first page of the search results. You can always seek help from digital agencies like QRGTech for your technical SEO needs.

9. Pay Attention To Title Tags And Modifiers

Use the relevant keywords in your URL and page titles. Front loading the titles with the keywords gives you a certain edge. Think about the title tag modifiers you can add to your page. This is an easy tip to rank for long-tail keywords.

10. Right Placement Of Keywords

The keywords placed in the first 100-150 words of the content are crucial as Google puts more weight on this portion of the page. Make sure you are using the keyword once here but don’t overstuff it. Long gone are the days when keyword stuffing was a thing. Google has evolved into a smarter search engine and you may get penalized for repeating the same keyword several times.

11. Optimize The Image Alt Tags

Images may be the most appealing part of your webpage for humans but unfortunately, Google can only understand them by the code. You have to optimize the image alt tags to reinforce your SEO efforts.

12. Link Building

External and internal link building is vital for improving organic ranking. Make sure to link out to some authority websites in each article. These links help Google understand that your content is trustworthy.

13. Check Mobile Friendliness

The last thing on this SEO checklist is the mobile-friendliness of your website. Pay attention to loading times and ease of navigation.

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