Use of Snippets & Google Search Engineadmin
Google is omnipotent! The search engine not only decides which pages of your site and how to index. It also changes the content of search snippets. But this can be countered …
Though not always, but substitutes
Often the meta descriptions and title, which are set by the webmaster, do not coincide with those displayed in the issuing snippets. This happens if the algorithms of Google thought that the description or title did not fully reveal the essence of the indexed page. In this case, the search engine automatically generates the contents of snippets.
An example of a meta description specified by a webmaster.
Google’s technical documentation says that a search engine only generates snippet content from a meta description, page content, and title.
That is, optionally from the description described on the page. Google decides how to fill in the snippet of your site.
But not everything is so sad and powerless for the webmaster. The search engine provides him with several tools to control the automatic generation of snippets:
Content = “nosnipet” attribute
Prevents snippet creation from a specific video or web page. Usage example:
“<meta name = “robots” content = “nosnippet”>”
Content = “max-snippet” attribute
Allows you to set the snippet length. Application:
“<meta name = “robots” content = “max-snippet: 50 ″>”
Built-in data-nosnippet directive
Act at the web page level. Allow to forbid to use a certain part of content for snippet. For instance:
“<p> This part of the paragraph can be used in the <span data-nosnippet> snippet, but this piece is not! </span>. </p>”
And more guarantees?
If you want more chances that your meta description will be displayed in the SERP, listen to John Muller’s recommendations. He voiced them during the last video call with webmasters. Here are these tips:
Use unique meta descriptions on every web page.
Create a meta description of the optimal length – up to 160 characters.
The content of the description must match the information that the user is looking for.
Meta descriptions should be meaningful, not a messy set of keywords.
At the same time, John Muller noted that even following the above axioms does not guarantee that description will be used in the snippet. In general, fighting Google is useless. You can only resist a little!